With 83% of B2B content marketers spending their workweek determining content strategy, it’s important for teams to seek out external guidance for fresh ideas.
What’s the best content marketing agency to hire?
We asked marketing experts and business owners this question for their best picks.
Several content marketing agencies can help your business create effective content strategies and elevate your brand awareness.
What is a Content Marketing Agency?
A content marketing agency is a company that helps businesses to create, publish, and distribute relevant content to attract and retain a defined audience. The goal of content marketing is to drive profitable customer action by creating and sharing valuable content with the goal of changing or enhancing consumer behavior.
Content marketing agencies often work with businesses to develop and execute content marketing strategies that align with their business goals. This can involve creating content for a variety of channels, such as social media, blogs, and email. Content marketing agencies may also offer a range of services, such as keyword research, SEO optimization, and social media management.
Content marketing agencies perform a range of activities, including researching and writing blog posts, creating social media posts, and developing email marketing campaigns. By providing valuable content to their audience, content marketing agencies help brands build trust and credibility, establish themselves as thought leaders, and drive revenue.
Benefits of Hiring a Content Marketing Agencies
There are several benefits to hiring a content marketing agency:
Expertise: They have experience creating and executing effective content marketing strategies and can help your business to develop a plan that aligns with your business goals.
Time savings: Developing and executing a content marketing strategy can be time-consuming. Hiring a content marketing agency allows you to focus on other aspects of your business while they handle the content creation and distribution.
Cost-effective: Hiring a content marketing agency can be more cost-effective than trying to handle content marketing in-house. Agencies often have economies of scale and can offer lower rates than hiring a full-time employee.
Improved ROI: A content marketing agency can help you to get the most out of your content marketing efforts by targeting the right audience, optimizing your content for search engines, and measuring and analyzing the results of your campaigns.
Professional-quality content: A content marketing agency can produce professional-quality content that engages your audience and helps to build your brand. They have the skills and resources to create high-quality content that is tailored to your business and your target audience.
Fresh perspectives: A content marketing agency can bring fresh perspectives and new ideas to your content marketing efforts. They can help you to see your business from a different angle and come up with creative solutions to your content marketing challenges.
Factors to Consider When Hiring Content Marketing Agencies
Here are a few factors that a brand should consider when hiring content marketing agency:
Experience: Look for an agency with a proven track record of success in content marketing. Ask for case studies or examples of their work to get a sense of their experience and capabilities.
Services offered: Make sure the agency offers the services that your business needs. Some common services offered by content marketing agencies include content strategy, content creation, SEO optimization, and social media management.
Industry expertise: Consider whether the agency has experience working with businesses in your industry. This is important if your business operates in a niche market.
Culture fit: It’s important to find an agency that aligns with your business culture and values. Look for an agency that understands your brand and is committed to helping you achieve your goals.
Cost: Consider the cost of working with the agency and whether it fits within your budget. Don’t be afraid to negotiate or ask for discounts.
Communication and transparency: Look for an agency that is open and transparent in their communication and willing to share their process and approach with you. This ensures that you are both on the same page.
Best Content Marketing Agencies to Hire
Credo is one of the best content marketing agencies to hire. It provides seamless business opportunities to work with its pool of veteran online marketers who match your budget and needs.
This agency utilizes the best-in-class business model, and you need to provide the details of what you want to be executed and then screen the proposals submitted by those which match what you’re searching for.
The best part of hiring Credo is it doesn’t charge an isolated membership fee for you to use its premium services. Instead, it takes a small commission from what you pay the marketer you decide to work with.
—Caroline Lee, CocoSign
2. Comma Content
At Motivosity, we love working with Comma Content for so many reasons! Their work is fantastic and includes a guarantee around delivery deadlines and having multiple team members review the content.
Plus, every year they donate a portion of their profits to Kurandza, a non-profit social enterprise on a mission to empower Mozambique through investing in the next generation of female leaders. Comma hires great people, creates great content, and makes a great impact on others.
—Logan Mallory, Motivosity
3. Siege Media
Siege Media is a content marketing agency that specializes in SEO, content creation, and distribution to help their clients’ businesses grow exponentially.
Most content marketing agencies just create a content marketing strategy based on their client’s goals and target audience. On the other hand, Siege Media goes a step further by assessing its clients’ current marketing strategies and ideas.
This technique enables them to determine whether the client’s plan is feasible. At the same time, it can identify additional growth opportunities that its clients may have missed.
—Axel Hernborg, Tripplo.com
4. Cardinal Digital Marketing
Cardinal Digital Marketing is the best content marketing agency to hire for a number of important reasons. First, they have a team of extremely talented and experienced writers who can produce high-quality, engaging content on any topic.
Second, they have a well-developed process for creating and promoting content that generates results. And finally, they are very responsive to client feedback and always willing to make changes to ensure that their clients are happy with the final product.
—Natalia Brzezinska, PhotoAiD
5. Saltbox Solutions
Saltbox Solutions is an up-and-coming marketing agency that excels at providing specialized, well-researched content for its clients. Based out of Raleigh, NC, they partner with businesses nationwide and work with a wide array of clients from large fintech companies to small eCommerce businesses. Saltbox Solutions is a great option if you want a close, personalized relationship with your agency.
—Rob Bartlett, WTFast
6. Organic Growth Marketing
Organic Growth Marketing is run by former BigCommerce marketing executive Nigel Stevens. Nigel and his team work with some of the most prominent B2B SaaS brands worldwide, helping them elevate their SEO and content marketing strategy to drive hockey stick growth from the Google SERP. They’re a fantastic team that truly helps you understand SEO at a holistic level and its impact across your other marketing channels.
—Nick Cotter, Growann
RankSoldier offers web design, SEO, branding, social media marketing, and public and media relations all under one umbrella. Their result-oriented approach enables them to secure their client’s trust. Right from the time you acquire their services, your brand is nurtured with complete assistance and guidance.
They are determined to create a captivating identity as well as an exceptional social media presence for your company. Lastly, it has a top-notch team of experts and professionals in action, who leverages a multi-platform approach that ensures uniqueness.
—Samantha Odo, Precondo
GR0 is an SEO and content marketing agency based in Los Angeles, California. GR0 has quickly grown its brand as one of the premier marketing agencies in the country. The agency’s ascension among the most elite is backed by leading ratings and reviews platform Clutch.co.
GR0 has built a strong client list of over 150 businesses and entrepreneurs. With forward-thinking leadership and a genuine commitment to producing results, GR0 is one of the best content marketing agencies to hire.
—Ray Leon, Pet Insurance Review
About the Author
Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.