12 Best Content Marketing Tools for Your Team

82% of marketers are actively using content marketing. With so much competition, it’s challenging for content marketers to stand out from the crowd. 

Moreover, 44% of marketers face the challenge of creating content that appeals to multi-level roles within their target audience. Content marketing is time-consuming, but with the right tools, you can save time. 

In this article, we share the best tools content marketers can use for content research, content creation, and project management.

Benefits of Content Marketing Tools

Improved efficiency: Content marketing tools streamline your workflows by automating certain tasks, such as social media scheduling, email marketing, and content distribution.

Idea generation: They can identify trends and popular topics within your niche, which can inspire new content ideas.

Editing and proofreading: Tools assist you in creating high-quality written and visual content by checking for spelling, grammar, and punctuation errors.

Collaboration: They allow you to work with team members in real-time and share drafts and feedback to improve the content creation process.

Credible sourcing: Tools find credible sources for your content, including statistics and quotes from subject matter experts.

Enhanced targeting: Some tools target specific audience segments based on factors, such as location, demographics, and interests for you to create content that resonates with your ideal audience.

Tools for Content Research

The quality of your content depends upon research. Research helps you deliver well-informed content that aligns with your audience’s needs. The content research process takes time and involves brainstorming, keyword research, and subject matter expert interviews.

1. BuzzSumo

BuzzSumo is an evergreen tool for generating ideas for content creation. It allows you to find trending content within your niche. It also gives you insights into influencers who share your content on social media.

You will receive alerts from BuzzSumo when someone posts content related to your keywords. The tool helps you to create content that is relevant to your audience.

2. Google Trends

Google Trends is the right tool to check the popularity of a topic. Type your keywords or topic, and the tool will show you a graph. You can monitor whether your topic is trending or not.

The tool also allows you to compare two keywords. It gives you recommendations about related queries and topics.

3. Feedly

Feedly offers you news in a single place. For example, if you want to read updates about B2B marketing, it will give you updates from news, blogs, social media, and newsletter RSS feeds. You can save content, mark it to read later, and share it.

4. Ahrefs

Ahrefs is the go-to solution for SEO. You can use it for keyword research, backlinks analysis, competitors analysis, and site audits.

Take advantage of Ahrefs to analyze the content gap amongst your competitors. For site audits, the tool crawls your website to check the overall health. You get a report listing any SEO issues.

5. PrimoStats

Stats increase the authenticity of the content. But it’s difficult to find relevant stats via a Google search.

Thanks to PrimoStats, you can have all of the latest marketing stats in one place. PrimoStats is a searchable database with reputable sources. Save time in the research process and boost the credibility of your content.

6. Help a B2B Writer

Help a B2B Writer is an efficient tool to get quality quotes from subject matter experts. Writers submit a form explaining the nature of their request. Experts receive an email about your request and will email the writer with answers to their questions.

Tools for Content Creation

Content creation involves everything from writing articles to editing videos to designing images. You need tools to produce these creative assets.

7. Google Docs

Google Docs is a place where the real magic happens. Write faster with assistive features to spot spelling and grammar errors. Collaborate with your team in real-time with comments, suggestions, and action items. 

Voice typing is available to save yourself the hassle of typing. You also can connect third-party add-ons to extend Google Docs functionality; for example, PrimoStats for Docs allows content marketers to search and add stats without leaving their Google doc.

8. Loom

Loom is a video messaging platform to record your screen, cam, or both. You can create a quick video to demonstrate a concept to your audience. Or record your screen to share product steps with your new customers.

It has options for adding comments and reactions to videos. Editing is simple on Loom as you can cut any part and create a thumbnail. Plus, viewers do not need a Loom account to view your videos.

9. Grammarly

Grammarly is the new-age writing assistant. The tool checks for spelling, punctuation, and grammar mistakes. You can even customize your own dictionary, especially if your company uses a specific style guide. The premium version of Grammarly allows comes with word choice suggestions, formality level, and plagiarism check.

10. Lumen5

Lumen5 is a platform for creating high-quality videos in minutes. It turns your blog posts into videos with photos and music from its library. You can copy-paste your text or just share the link of the blog to create a video. 

The tool also allows you to customize videos according to your brand style/ You can upload your logo at end of the video or display it as a watermark in the entire video.

11. Canva 

Canva is a graphic design tool for novices and experts. It has free templates to create every type of visual content including infographics, social posts, ebook covers, and web banners.

You can select stock images or videos from its library or upload your own photos or videos.

You can make your own design from scratch as it offers a variety of fonts, texts, design elements, and backgrounds. Also, there’s Canva for Education if you’re a student or teacher.

12. Narrato

Narrato is an AI content workspace that can replace multiple tools in your content creation and marketing tool stack. This AI-powered platform has over 100 AI tools and templates for every stage of content creation starting from planning to creation, optimization, and content repurposing. You can also build custom AI templates and generate custom brand voices for personalized content creation.

The most unique tool here is, however, the AI Content Genie which is a content generator on autopilot. It takes a one-time input of your website URL and a few themes to automatically generate social posts and blog posts, week after week.

About the Author

Amna Aslam is a freelance writer who loves connecting businesses to their customers with engaging and informative content. She is the founder of Cabinets of thoughts. When she is not working, she enjoys watching KDramas. Follow her on Twitter @amnaaslam20.