How to Earn More Customer Reviews on Instagram

We’ve all been there—spending hours scrolling through online reviews, one after another, before buying something we need. According to a report by PowerReviews, at least 99% of customers read reviews when they decide to buy anything from an online store. That’s almost every single one of us.

Now that Instagram has also become a channel for online shopping, one thing is clear: prioritizing showing customer reviews on this platform can significantly boost your credibility and improve sales.

The thing is, not everyone wants to leave a review, even when they like the product or service. That’s why they need a gentle nudge to leave a review.

Why Do You Need Customer Reviews on Instagram?

Before we get into the nitty-gritty, let’s understand why customer reviews on Instagram are essential for your business.

Show Social Proof

When we see others sharing positive experiences, we are more likely to trust a brand and think that it’s a legit, trusted store. We become more confident about clicking the purchase button.

Also, since Instagram is a visual-first platform, you can showcase your products or services in action through photos and videos. Reviews accompanied by visually appealing content can be incredibly persuasive and impactful in influencing purchasing decisions.

Boost Engagement

Apart from being a popular photo and video-sharing platform, Instagram serves as a dynamic marketplace where businesses can directly engage with their target audience.

When you post reviews on your Instagram, people might come up with questions. Thus, addressing these customer inquiries can create a meaningful interaction and even connection with them.

Earn Sales

At the end of the day, it all boils down to one thing: making people convert to paying customers. Positive reviews on Instagram build trust and confidence in your brand, products, or services. 

They demonstrate that others have had positive experiences with your offerings, reassuring potential customers and reducing purchase anxiety. Remember that people only buy from brands that they trust.

5 Ways to Earn More Customer Reviews on Instagram

Now that we understand why Instagram can be such a powerful platform to earn reviews, let’s see how to do it right.

1. Host Giveaways

Most of us just can’t resist freebies and prizes.

Incentives create excitement and encourage your audience to engage with your content. That’s what makes giveaways an appealing way for both you and your audience to collect more reviews. 

Encourage people to try and leave reviews to get a chance to win a prize. Here’s an example of “Review and Win” from Posh Pets:


Another good thing is you can boost your engagements by creating the “like, comment, mention, and share” rule. So, when participants enter your giveaway, they share the post with their friends and followers. 

This can boost your brand’s reach and exposure, which translates to an increase in the likelihood of receiving more reviews from a wider audience.

2. Develop a Branded Hashtag

People often take hashtags for granted, merely as an Instagram tool for categorizing content. If they’re used correctly, they possess significant potential as a strategic asset for businesses aiming to increase customer reviews. One powerful tactic is to develop a branded hashtag.

Think of branded hashtags as a unique identifier for your business or product on Instagram. When people click on it, they should be able to see a bunch of reviews of your products or services. 

Those branded, exclusively-for-you hashtags also make it a lot easier for you to notice when customers are talking about your brand. It’s like having a dedicated space where all the conversations and feedback about your brand are neatly organized for both you and your audience to access and interact with easily.


3. Create Dedicated Review Posts

You can create a dedicated post to showcase reviews that you’ve gathered from various channels from your customers. Choose reviews that highlight the best aspects of your product or service. 

Look for reviews that are detailed, authentic, and resonate with your target audience. These reviews should reflect positively on your brand and address common concerns or questions potential customers may have.

These dedicated review posts not only show your credibility as a brand but also encourage the audience on the platform to share their own experiences. See how @sendible nailed this type of post:


Design visually appealing graphics or images to accompany the reviews. Incorporate your brand’s aesthetic and style to create consistency across your Instagram feed. 

Graphic tools like Canva or Adobe Spark can come in handy for creating eye-catching designs that grab the audience’s attention. And don’t forget to also write a catchy caption and call to action to encourage audiences to leave their own review.

4. Ask in Your Live Streams

There’s no better way to boost your audience’s direct engagement and answer all their questions than using the live streaming feature. 

Instagram Live provides a unique opportunity to connect with your followers in real-time and establish a sense of authenticity and rapport. Take advantage of this platform to share valuable content and actively solicit feedback and reviews from your audience.

During your live streams, encourage viewers to share their thoughts and experiences with your products or services. You can start by addressing common questions or concerns that your audience may have and then segue into asking for their feedback. 

For example, you might say something like, “If you’ve tried our products, we’d love to hear your thoughts! Drop a comment below and let us know how it’s been working for you.”

5. Promote Link in Bio

Promoting a link in your bio is a straightforward yet effective strategy for driving traffic to your desired destination, whether it’s your website, a landing page, or a review submission form.

Your Instagram bio is just like a central hub for directing your audience to take specific actions. It’s an ideal place to promote the opportunity for customers to leave reviews.

Start by optimizing your bio to clearly communicate the purpose of the link and encourage users to click on it to share their feedback. 

Craft a compelling call to action that prompts visitors to take action, such as “Share your experience with us!” or “Leave a review and let us know what you think.” To ensure the audience can see it, you can use attention-grabbing elements such as emojis.

Earn More Customer Reviews

Whether you’re an e-commerce store, voice-over agency, or even healthcare provider, Instagram can go beyond mere photo sharing. It can be such a powerful platform for businesses to build trust, engage with their audience, and ultimately drive sales. 

With the rise of social commerce, these testimonials wield immense influence and serve as social proof that can make or break a brand’s reputation. 

About the Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Find him on Twitter @breadnbeyond and LinkedIn.