Successful content marketers have one thing in common: they don’t rely on every job board that comes their way. And smarter folks who want to land quality jobs use LinkedIn.
But there’s a myth about LinkedIn. All you have to do is jump onto the job board and apply for the job that seems like the right fit. Wrong.
There are multiple other ways you can leverage LinkedIn for your content marketing career.
Here are 5 ways to use LinkedIn and find a job that suits you.
How to Get a Content Marketing Job Through LinkedIn
Let’s find the 5 different ways you can land your next content marketing job through LinkedIn.
1. LinkedIn Job Portal
The old-school way of finding jobs through LinkedIn is to use the job portal. Type your job role keywords, find the right content marketing job, and apply.
But, if you want to be laser-focused with your job search and find niche jobs, use the several filters available on the job board.
- Date posted—Any time, past 24 hours, past week, or past month—time when the job was posted
- Experience level—Internship, entry-level, mid-senior level, director, or executive—based on the experience level
- Company—Looking for a job in a specific company? Add it here.
- Job type—Internship, contractual, part-time, or full-time job
- On-site/ remote—On-site, remote, or hybrid
- LinkedIn Easy Apply—If job postings use LinkedIn Easy Apply, you can upload your resume and send it to recruiters directly via LinkedIn.
- Location—Add the countries or states you want to work in.
- Industry—Looking for a content marketing job in a specific industry—software development, fintech, or e-learning? Niche down with this filter.
- Title—Companies use different titles for the content marketing job role. Find the right keyword to drill down and find the right job
Take a peek at how you can use these filters to drill down to the right content marketing job for you.
On the LinkedIn search bar, type the keyword “content marketer”. You’ll get a list of results where you can apply the above-mentioned filters. Here, we have used three filters—LinkedIn Easy Apply, job function Content Specialist, and location United States, Germany, and the Netherlands. Based on these filters, we found 98 job postings you could apply for.
2. LinkedIn Posts
Employees share job updates on their personal LinkedIn profile—which may not be shared on the LinkedIn job board. To find these job openings, use keywords like looking for a freelance writer, hiring content marketers, and content writers wanted. Put prefixes like “looking for”, “calling”, and “hiring” with the job function.
Here’s how a freelance writer can find a job using LinkedIn posts:
- Type in the keyword “looking for freelance writer”.
- Filter down to Posts
- Filter down to time (24 hours, past week, past month)
- Get a list of jobs
- Read through the job posts
- Send personalized connection requests or email them (instead of writing “I’m interested!”).
3. LinkedIn Events
Make use of virtual events companies and professionals organize on LinkedIn. Attend the event, upskill your talent, and network with professionals in your industry. This way, you can introduce yourself to them—tell them about the work you do and express your interest.
Result? You build a professional relationship with them. Once you establish the relationship, reach out to them later and ask them about content marketing job openings in their company. To reach out and network with these professionals via LinkedIn events, do this:
- Choose the industry keyword and filter it down to events. You’ll get a list of events.
- Based on your interest, select the event and click on Attend.
- Once done, you’ll see the list of attendees is clickable.
- Either click on this list or jump to the Networking section and see the list of people attending the event.
- Check out the profiles of attendees and the companies they work for. If you find the right fit, send them a personalized connection request and introduce yourself.
4. Personal Brand
Building your personal brand is an overrated strategy to land a job, but it works. To build your personal brand on LinkedIn effectively, you need to follow a roadmap:
- Optimize your LinkedIn profile—Add keywords to your LinkedIn headline, write about your skills and work in the About section, share published work to the featured section, add past and current work experience, and a LinkedIn banner.
- Define the content strategy—Decide what to post (personal story, educational), format to post in, frequency of posts, the time duration, your content buckets, and the goal of each post.
- Send connection requests to your target audience—Identify what designations these people hold, create content, and send personalized connection requests to them.
- Comment on profiles of other people—Select the profiles and decide how frequently you would post (3 times a day, 5 times a day, and so on).
- Create content—Share your expertise by talking about topics you have learnt in your current role, your projects and clients.
Take a look at how Lily Ugbaja, a freelance content strategist for B2B SaaS companies like WordPress, Hubspot, and Zapier, is building her personal brand and sharing educational content to establish her expertise.
5. Cold Messages to Ideal Companies
There are two ways you can get eyeballs from your dream company:
- By sending them a cold message
- By sending them a warm pitch
On LinkedIn, use InMails and personalized connection requests to folks you want to connect with.
LinkedIn InMail: You can send the message to people without being added to their connection list. This is good if you have a direct, personalized pitch ready. If the person declines your Inmail, you cannot message them further.
LinkedIn Connection Request: You can add your message in the personalization note. This is a good way if you want to nurture the person before sending them your pitch.
💡Pro tip: Before sending your pitch, read the person’s work, scan their LinkedIn profile, and drop meaningful comments on their posts.
Here are two templates to help you:
Template #1—LinkedIn personalized connection request
Personalized connection request message
{first name} – I read your post on X and loved hearing your perspective. I dropped my perspective too. I would love to stay in touch with you and read more of your insightful content.
Follow-up message
Thanks for accepting my connection request, {first name}.
After engaging with their LinkedIn content for a few weeks
{first name},
It’s been some time since we have been connected here. I’m reaching out to see if your company is open to working with {your role}. I specialize in {add your expertise} and have worked with awesome brands including {add your clientele and projects}. Would love to know if there’s an opportunity.
Template 2—LinkedIn InMail
Hi {first name},
I noticed your company consistently generates blog posts, but doesn’t distribute them widely enough on social channels like LinkedIn. By any chance, are you looking to leverage your content distribution strategy this quarter?
Would love to chat and see if we can collaborate further.
LinkedIn Job Board Isn’t the Only Way
A parting tip: learn to improve your job research and writing skills. After you hone these two skills, you can use job boards and LinkedIn search bar better and craft powerful cold messages that open doors to new opportunities.
About the Author
Nidhi Kala is a freelance writer for B2B SaaS brands in marketing, HR, and eCommerce. When she’s not writing, her artistic mind is buried in creating a new journaling spread or exploring calligraphy scripts. Connect with her on LinkedIn.
