Boasting around 500 million users logging in daily, Instagram is a great place to kick off any campaign. On top of that, 35% of U.S. customers use its features for customer service help, making it a top choice for connecting with your target audience.
To make your campaign run more smoothly, using marketing tools is crucial in helping you stay efficient. We’ve handpicked eight Instagram marketing tools worth investing in to help you manage, optimize, and track your campaign.
Why Marketers Need Instagram Marketing Tools
Before diving into the list, let’s explore some of the benefits of using these tools and why they are essential for marketers.
- Scheduling and automation: Instagram marketing tools help schedule and automate content posting. They ensure your content reaches the audience at optimal times without manual effort.
- Audience targeting: Some tools are designed for optimizing content. They offer audience-targeting features to ensure your campaign reaches relevant audiences and maximizes its impact.
- Ad Management: This feature assists you in creating, optimizing, and managing ad content. You can also track and analyze your ad performance in real time.
- Competitor analytics: You can gain insights into competitors’ strategies and refine your approaches for better performance.
- Analytics and insights: Tools provide you with valuable data and metrics. Monitoring performance, understanding your audience’s behavior, and refining strategies for more impactful results will be easier for you.
Top 8 Tools Instagram Marketing Tools
We’ve handpicked eight top-rated Instagram marketing tools to boost your campaign online. These tools effectively optimize content, analyze performance, and boost followers.
1. Social Pilot
Social Pilot is one of the top-tier options among social media marketers and businesses. It’s designed for marketers to efficiently manage multiple social accounts within a single dashboard. It includes major social platforms like Instagram, Twitter, Facebook, and LinkedIn.
The comprehensive features allow users to schedule multiple content. You can select prime times to post and make your content reach the intended audiences at optimal moments. It also supports collaboration by letting multiple users work together in the same dashboard.
Smartly.io is an advanced, best-in-class social advertising management platform. It offers automated solutions for creating, managing, and optimizing advertising campaigns on multiple social platforms, including Instagram.
So, if you plan to make video or animated ads, Smartly can help you with ad creation, management, optimization, audience targeting, and more. It uses machine learning to help you allocate your budget more efficiently for better results.
Similar to Social Pilot, Buffer is another comprehensive social media management tool. It offers features like scheduling, publishing, and analyzing social media content across various big platforms, including Pinterest.
Buffer comes with a free version. You can use its scheduling and publishing features without spending a single dime. But for content research and analysis, you need to subscribe to one of its paid plans.
Moreover, Buffer’s RSS feeds help you curate and share relevant content directly from their feeds. It also comes with team collaboration that allows multiple users to work in the same dashboard simultaneously.
When running a campaign on Instagram, partnership marketing is essential. In this case, working with influencers is one of the best ways to get your message across. Phlanx is an Instagram marketing tool that focuses on influencer collaborations.
It helps brands connect with potential influencers for partnerships and collaborations. You can search influencers based on their niches, locations, and number of followers. Whether they’re a book reviewer, beauty influencers, or tech-gadget savvy. It also offers engagement calculators to help you assess an influencer’s engagement rate.
Followers are a big deal for running campaigns on Instagram. Without them, reaching as many audiences as possible would be difficult. You can use Kicksta to gain followers through authentic engagement strategies.
Kicksta can help you engage with real and relevant users interested in your content or products. It also claims not to use bots or artificial methods but rather focus on engaging audiences through targeting strategy.
One of the standout capabilities of Kicksta is its ability to automatically like posts and follow relevant accounts based on targeting criteria. In turn, this will foster interactions with potential followers.
If you need assistance with content creation, Later is a go-to tool. It is a visual content planning and scheduling that focuses on Instagram. It helps you ensure your content is at its highest quality for posting.
Later also comes with User-Generated Content Management, which lets you curate and manage reviews and testimonials on Instagram. To boost content visibility, use its hashtag suggestions for discovering popular and relevant hashtags.
Awario is one of the most essential brand tools for social listening and monitoring. Its capabilities include tracking mentions, conversations, and trends on social media, including Instagram.
It also has sentiment analysis that helps your brand understand the tone and context of conversations around your brand. So, it cues you whether your brand has positive or negative images around audiences.
Competitor analysis is another notable feature. This is helpful for your brand to compare and learn competitors’ strategies and activities. It even allows you to see mentions of competitors on social media.
8. Social Insider
If you focus on analyzing competitors around your brand, look no further than Social Insider. It’s mainly built for competitor analysis, providing insights into other brands’ strategies and performances.
You can gain an in-depth analysis of competitors’ content strategies, engagement metrics, and audience demographics. It also has content analysis that can assist you in analyzing content trends, post types, and engagement levels.
Choose the Best for Your Brand
Instagram marketing tools can bring you a competitive edge in the crowded market. The above options are top-rated tools that excel at their main capabilities, such as managing content, optimizing ads, creating content, and growing followers.
To choose the best ones for your brand, first, identify your needs. Research the options best suited for your preferences, main goals, and budget allocations. You can request a demo or trial before making the final decision.
About the Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).