6 Tips to Scale Twitter Engagement for Your Brand

Interested in growing your brand’s Twitter following? 

Twitter engagement centers around creating a community. You want to encourage customers to identify with your brand and to take action on social media.

Successful Twitter marketing requires a strategy, quality content, and consistent engagement with your followers. That way, you can build high-quality engagement for your brand.

Check out these six tips to scale your Twitter engagement.

1. Tailor Your Tweets

Your target audience has unique needs and preferences. To capture their attention, focus on reflecting their desires and your brand’s tone into your tweets.

Let’s say your brand sells desktop computers to remote employees with home offices. You may craft tweets that highlight the benefits of desktop computers in a home office setting. You may post images of workers enjoying your computers in those specific environments.

On the other hand, if your brand sells laptops with a target audience who travel while working, your tweets will showcase the benefits of portability and long battery life. You must adapt your message based on the preferences and tastes of your consumers. 

Dell tailors their tweets to attract customers within the field services and government industries. Their computers are advertised as durable and secure to cater to the audience’s needs.


2. Follow Your Target Audience

Pay attention to the people you follow. First, set specific criteria for your target audience. You may decide to only follow Twitter accounts with recent activity or follow individuals with a certain hashtag in their bio. Your requirements will depend on your industry and goals.

Beyond your customers, it’s also a good idea to follow other brands in your sector. Build camaraderie as a way to boost engagement or spark future partnerships. Sometimes, it’s even okay to follow the competition; it keeps you aware of their social presence, but also gives you ideas on how you can do it differently.

Connecting with your target audience will bring more engagement, such as likes and replies. It also will introduce your brand to new consumers.

3. Share Relevant Content

Twitter is an opportunity for people to engage in conversations and discover new information. So, your brand should aim to share relevant content to pique your follower’s interest.

Using keywords and hashtags related to your industry and audience is helpful for engaging in current trends. For example, you can develop a themed content series. Disney gives its followers a “first look” for upcoming movies and TV shows.


Set up a series of tweets around a topic and create new content each week. Here are a few ideas:

  • Inspire your clients to take action
  • Educate your audience on a new statistic
  • Profile industry leaders
  • Highlight behind the scenes at events
  • Offer step-by-step instructions on how to complete a task

Developing a long-term content strategy demands careful planning. Take inspiration from other industries and sectors. You’ll keep your content fresh and boost Twitter engagement.

4. Identify and Engage with Influencers

Influencer marketing is growing in popularity amongst brands, and there are opportunities to connect with influencers, even if you have a small budget. Research shows that 49% of brands said they spend less than $10K annually on influencer marketing.

Influencers can open the door to more followers, social engagement, and website traffic. Identifying the ideal influencer to promote your company is easier with Audiense. This tool segments your audience using keywords to get actionable insights.

To engage your influencers, you can feature them in blog posts, retweet their content, or send a direct message with a specific request.

Think outside the box to get their attention. For instance, tweet a personalized video showing appreciation for their content. Going the extra mile will get your brand noticed by influencers.

5. Create a Twitter List for Your Brand

Twitter Lists helps you customize and organize tweets in your timeline. You can group your lists by topics or interests. Consider monitoring tweets of your VIP customers or conduct a social listening exercise to find conversation starters with potential customers.

Make a list of customers who are specific to a particular location. Learn what the locals are talking about, whether it’s the latest news or upcoming events. Then, personalize your Twitter content based on your findings. 

Just take @Mashable, for example. They’ve built a Twitter List of startups in NYC.

6. Measure Your Impact to Get Optimal Results

Keep track of your Twitter activity and results on a frequent basis. Twitter analytics or a third-party tracking platform can monitor your tweets. Below are examples of third-party tracking platforms you can use.


This tool features a reporting area where you can see how well your tweets are performing. A quick overview includes data on follower count. You can also design bespoke reports to focus on the specifics that matter most to you.


Buffer allows you to track and analyze your Twitter activity. Use this tool to figure out the optimal times to tweet. You can get an analysis of whether videos, pictures, text, or link posts perform best for your brand. Then, build customizable reports with metrics and charts that matter to your team.

Scale Your Twitter Account to Boost Engagement

Twitter centers around creating quality content for your audience. You’ll gain more visibility using the above-mentioned tips to scale your social marketing efforts. 

About the Author

Meshack Kiprop is a professional content creator. Creating high-quality Email, Social Media, and SEO content for online entrepreneurs and business owners, Meshack puts businesses in front of their customers. Follow Meshack on Twitter @meshackwrites.