5 UX Design Trends Shaping the Future of Customer Experience

We can’t imagine life without technology. It is shaping how we experience everyday things, including our interaction with brands. 

So, what is the first thing that appeals to you when you visit a website? Is it the design? However, would you still like it if the pages were cluttered and loaded slowly? 

A good UX design ensures you have the best experience with the site.

With billions of people using web apps to connect with various businesses and services, it is crucial to deliver impactful user experiences with carefully crafted UX designs for customer retention and subsequent growth.

So, let’s understand what UX design is and further learn about the most effective UX design trends that are redefining user experiences. 

What is UX Design?

UX design, or user experience design, is a process to develop valuable products that deliver relevant experiences to users. Including various aspects of end-user interaction, the primary objective of a UX design is to provide the best experience to users when they interact with websites, products, or apps. For instance, when a user visits a site, their overall experience with the website or the product page forms their UX. 

As a UX designer, you can create valuable experiences by creating an interesting blend of branding, marketing, design, and usability components. An impactful UX design can change the way a user experiences and connects with the brand and its services. 

Hence, many UX design trends have emerged to lure and sustain the users on the site, converting them into customers. Besides, a lot more goes into designing a UX than visual concepts. So, it is vital to stay updated on trends. 

Why is It Important to Stay on Top of UX Trends?

With the latest UX trends, you can focus on your product and its end-users. It also helps you:

  • Take a broader look at customer interaction beyond user interfaces and reshape their interactions with the company.
  • Better understand your user behavior to design a seamless user journey for your customers.
  • Discover new solutions to old problems and stay future-ready. 
  • Compare your product features with those of competitors to improve your product designs for value.
  • Leverage new technologies and advancements to innovate new channels of communication for a wider audience.
  • Maintain a curiosity for UX practices can help you understand what to envision when you start with site development in the future. 

Top UX Design Trends to Follow

1. Artificial Intelligence (AI)

Artificial Intelligence is the new buzzword. Every single day, a new tool or a product based on AI is introduced to intelligently transform our day-to-day activities. And, undoubtedly, AI has made its way as an emerging trend in UX design as well. 

Many designers use it to draw fictional portraits or generate color palettes for websites. Also, with the current paradigm shift to generative AI, you can personalize UX designs and automate repetitive tasks. 

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With AI/ML-powered features, you can also use various data for adaptive interfaces and personalize the content based on users’ interests or past behavior. Products like ChatGPT ad, Midjourney are revolutionizing the UX of digital products in real-time. 

AI-powered tools can provide customized guidance to new users and help them complete their tasks. More resources will be made accessible to help designers to overcome UX Design challenges and make the most of the best features in their day-to-day work.

2. Augmented and Virtual Reality (AR and VR)

You can overlay digital elements into the real world by using augmented and virtual reality’s immersive technology. Apart from allowing you to engage in the real world, you can blend in with the digital realm of technology. 

As a UX designer, you can explore ways to integrate two-way interaction for clients within AR and VR experiences. With this integration, you can create interactive visualization, channelize systems, and create user-friendly interfaces within riveting environments. 

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For instance, brands like L’Oreal and IKEA are using AR and VR to create virtual showrooms showcasing their products and even offer interactive product demos. Many other brands are using the technology for immersive ads in the marketing sector. 

More recently, VR has made its way to the Metaverse, giving rise to the next level of user experience. With these many opportunities, AR/VR trends in UX designs will take a front seat in the coming years.    

3. No-Code Tools

No-code tools have emerged as a radical solution in app development. These tools can help you build applications and sites by leveraging prebuilt components and visual interfaces.

With no-code tools, you don’t need to know the basics of coding as it relies on the Graphic User Interface (GUI) and drag-and-drop features. These tools allow users to interact with visual indicators as opposed to text-based commands, making the development process seamless. 

Also, with pre-developed coding tools, it becomes easier for UX designers to drag, drop, and scroll through icons to use. You can see examples of no-code tools in Google Analytics and Webflow. With expertise in these tools, you can expedite the overall design process. 

4. Inclusive and Accessible Design

Inclusive design has been a prominent factor in shaping the future of digital platforms. 

Inclusive design creates solutions that appeal to all types of users. Tech solutions like AI pins, digital lenses, and silent discos are some examples of inclusive and accessible designs that increase product usability and accessibility. 

Also, you can incorporate inclusive and accessible design elements that involve identifying barriers that can accommodate your users’ needs. Adopting features like voice commands, alt text for images, and familiar gestures can be a good start for new UX designers willing to use this trend. 

In the future, UX designers will adopt AI-driven inclusive solutions that can analyze user behavior to provide customized experiences based on interests. 

5. Voice User Interface

Have you interacted with Alexa, Siri, or Cortana? They are the most popular voice-driven virtual assistants, running on voice commands. Voice-based user interfaces use NLP and AI, enabling devices to respond by understanding multiple spoken languages. It is a growing technology that is gradually seeping into a variety of innovations and devices.

Today, many objects like lights, cars, and mobile searches are utilizing voice commands. It can be an effective feature for inclusive and interactive UX design. Brands like Google, Samsung, Bing, and Amazon are already making the most of this technology.

UX Design Trends

Brands must prioritize creativity, innovation, inclusivity, and user experience. By doing so, UX designers become the changemakers in web development with their distinct design approach. So, stay updated on these emerging UX trends and focus on delivering the best user experiences to customers.

About the Author

Harikrishna Kundariya is a marketer, developer, cofounder, and director of eSparkBiz Technologies. His 12+ years of experience enables him to provide digital solutions to new start-ups based on IoT and SaaS applications.