The Internet of Things (IoT) has seen a surge in popularity in the past few years. While it’s increasingly famous among tech geeks, not many people understand what IoT is all about. Although today’s companies have considered using IoT as an integral part of their business strategy, it will be a few years before we see wide-scale deployment.
You may wonder why IoT is such a hot topic and companies invest so much in Research and Development. The answer lies in the huge potential that IoT offers to businesses. The Internet of Things is about connecting devices and sensors over the internet, allowing them to send and receive data wirelessly for analyzing and exploiting this information for commercial gains.
Since it’s not a common term, it can be daunting to explain IoT to most people, specifically if you own a IoT consultancy. You need to inform customers what they are in a simple explanation.
This is where explainer video marketing comes in handy.
Video marketing helps companies in a more attractive and engaging way. Customers will easily grasp the information of your IoT products by watching the information from a video. This article will dive into how video marketing helps companies promote their IoT products better.
Internet of Things Explained
Internet of Things refers to a network of smart devices connected to each other through wireless communication channels or internet connections. They are designed with related software, so these devices can communicate autonomously without human intervention.
These smart objects collect data from their location, which is then transmitted over the internet to another device, processed, and analyzed by some supercomputer system. The collected information provides context, enabling efficient management of these devices.
IoT is an emerging technology that gradually replaces older methods of managing sensor networks. Newer systems are designed to analyze and process information received from smart devices allowing you to easily manage things. These new technologies will enable us to create powerful experiences for our consumers by making them easier than ever before.
Why is Video Marketing Important for IoT Products?
People prefer watching videos over reading text or viewing images. Most users won’t take time to read lengthy descriptions unless they are very excited about the product.
That’s where video comes into play. You can use either animated or live-action videos that are short and crisp to highlight key features of your product.
Viewers can understand all the relevant information within a few minutes without investing too much of their time. They will have enough information to decide whether they want to purchase or not after watching your video sales pitch.
Here’s a good example of video marketing for IoT products:
Benefits of Video Marketing for IoT Products
There are more benefits you can attain from using video marketing. Since most people have consumed more video content in the past few years, you can expect good returns from using this marketing technique.
1. Strengthening your brand
Videos help strengthen your brand image by increasing your online presence. Video marketing is one of the best ways to connect with your target audience and boost brand awareness.
Internet users are more likely to buy a product online after watching a video about it. That said, your marketing should convey important information about what you do and why you are different from competitors. This will help strengthen customers’ impression of your company and eventually lead to more sales.
2. Better conversion rates
Watching product videos can pique customers’ curiosity and increase their will to try your product. That’s why 81% of marketers say video has helped them directly increase sales.
3. Building trust
Videos with credible data provide another great opportunity for customers to know more about your brand and how it operates. The overall trust factor of your business goes up, which helps attract more potential customers.
4. Low cost
It doesn’t matter whether you are a small retailer or a well-established corporation. Video marketing is affordable. You don’t have to spend much on equipment or hire actors if you want to create videos for your business.
Viewers will only pay attention to the message you bring in that video. That’s why a storyline is essential to video marketing success. Make sure to focus on creating value for your viewers.
6 Video Marketing Strategies in IoT Businesses
These tips can help businesses sell their products through online channels. You can create high-quality videos that have a strong appeal among your audience.
1. Highlight the benefits
Customers don’t care about your product or service; they only want to hear how it will make their lives easier. Use video to explain the features of your product and why it is better than similar alternatives in the market.
Highlighted benefits in a video are way more digestible than lengthy descriptions in a blog post or article. You can also use visuals like pictures, graphics, memes, and screenshots to support your claims. This approach will help customers identify with your brand during the initial phases of the awareness-building process.
2. Share case studies
Explaining your product features to customers is one thing, while sharing some successful case studies is another. People can read product features on the label. However, they may not find the real-life success story of how other customers have used the product for their benefit.
This is why you should make a marketing video about it. For example, if you’re selling IoT products for smart homes, you can talk about ways people can use Wi-Fi-enabled lights or switches to turn on/off appliances like coffee makers and heaters when they are away from home. This technique will help potential customers get more familiar with your business and its offerings through real-life examples of your work.
3. Convey authenticity
Most buyers need reassurance that the brand has enough credibility to deliver high-quality products. They want to see that the business is trustworthy and has a good reputation.
Videos can help build trust with your audience by conveying authenticity. You can show potential customers your manufacturing process or product in use.
4. Review your products
Videos are great for product reviews and unboxing. You can use videos to show your customers what they will get when purchasing your product. This is especially useful for IoT products with many features because you can take the time to show each one in detail.
You can even hire experts to review the technical specifications of the gadget before sharing the video with viewers. This approach gives people a deeper understanding of what you do while strengthening their trust in your brand.
5. Talk directly to customers
Online videos provide companies with the opportunity to talk directly to their potential customers via web conferencing tools. You can communicate with customer support and marketing teams simultaneously in different parts of the world. You can show how your products are made, their features, and their benefits to viewers in real-time.
Ask your viewers to send in their questions via live chats about your products or presentations, so you can answer them immediately. Answering questions in real-time can help improve your brand’s credibility.
6. Showcase events
Another way to use video marketing is to showcase IoT events. You can use video to show the highlights of a trade show or customer event and use this to appeal to new customers.
An event video will show that you are an active player in the IoT space and always looking for new ways to improve your product. Secondly, it will give you an opportunity to show off your product in a real-world setting and get people familiar with how your product works.
Try Video Marketing for IoT Products
Businesses should invest in video marketing strategies. This investment will help them create a strong online presence and reach a wider audience at reduced costs. Video marketing enables IoT businesses to connect with their target consumers, create a favorable brand image, and achieve better sales conversions.
About the Author
Andre Oentoro is the founder of Breadnbeyond, the award-winning explainer video services. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter: @breadnbeyond.