48% of organizations have invested in social media videos, according to Vidyard’s State of Video: 2022 Edition. So, we asked content marketers and social media managers for tips on creating effective marketing videos for social media.
From teaching your audience to using AI tools for efficiency, there are several tips that can help you perfect video marketing for your brand on social media. Here are 7 video marketing tips for social media:
1. Focus Your Video Content on Teaching Something
Focus on content that teaches people something. How-to videos tend to get good engagement because they’re giving the audience a new skill. When your viewers feel like the time they spend on your video provides value to them, they’re more likely to watch the entire video and leave comments or share it with others.
– Rachel Reid, Subtl Beauty
2. Incentivize User Generated Content Video Reviews
Incentivize user action on social media through rewards and referral programs. Our rewards program awards points to users for various actions including creating image and video reviews for our products.
Most users online use these user-created videos and reviews to vet our business before making a purchase, so they significantly affect our conversions. We love seeing our customers share their unique perspectives and feedback while their content doubly acts as social proof for our brand.
– Shawn Munoz, Pure Relief
3. Avoid Posting YouTube Links With Your Video
To maximize the organic reach of your posts, upload the raw video file and share it as a native post that people can watch in their feeds. Social media managers often make the mistake of sharing YouTube links in their posts to boost their view count on the platform.
However, social media algorithms reward native video posts with more impressions. If your goal is to increase your YouTube views, cut a 30-second segment out of the full video, post that snippet natively, then link to the full video in the comments.
– John Butterworth, Viddyoze
4. Connect Better With Live Videos
Live videos are an excellent way to build brand awareness and connect with your audience on an intimate level. You can use them to answer questions, share news, or just chat with people in your industry. They allow you to show off your personality, which will help you build trust with your audience and engage them in your content. You can also reuse or repurpose your live session videos.
– Yoav Morder, Sonary
Let’s take a brief break to learn how to create social media videos from Jerry Potter.
5. Follow a Schedule
If you want to get the best out of video marketing, you need to have a schedule for uploading your content. It’s likely that you’ll meet one-time viewers. But many others that like your video content will expect more videos. If you can set a day and time for new content, they’ll know when to come to your page and interact with your latest videos.
– Mike Stuzzi, Mike Stuzzi
6. Improve Your Delivery With a Mini-Teleprompter
If you’re speaking on camera, invest in a small teleprompter. They are easy to use with an app on your phone and you’ll be amazed at how quickly you can get your videos recorded. Plus, the quality of your delivery is much improved since you can relax without trying to remember what you’re supposed to say.
– Susan Siravo, Susan Siravo Media
7. Use AI Tools for Efficient and Quality Videos
AI-powered platforms and tools provide users with an opportunity to create professional videos literally in minutes, edit them in seconds, and even voiceover in different languages. Moreover, it is possible to create your own AI digital twin (AI avatar) which works great for building a relationship with the audience and allows personalizing all videos without any hassle.
– Vitalii Romanchenko, Elai.io
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