48% of organizations have invested in social media videos, according to Vidyard’s State of Video: 2022 Edition. So, we asked content marketers and social media managers for tips on creating effective marketing videos for social media.
From teaching your audience to using AI tools for efficiency, there are several tips that can help you perfect video marketing for your brand on social media.
Why is Video Marketing Important for Social Media?
Video marketing is important for social media because it can be a highly effective way to engage and reach your target audience. Here are some specific benefits of using video in social media:
Higher engagement: Video content tends to get higher engagement on social media platforms compared to other types of content. People are more likely to watch, share, and comment on your videos, which can help to increase brand awareness and drive traffic to your website.
Increased conversions: Video can be a powerful tool for driving conversions, whether that means getting people to make a purchase, sign up for a newsletter, or take some other desired action.
Greater reach: Videos are more likely to be shared on social media, which can help to increase your reach and expose your brand to new audiences.
Improved SEO: Using video on social media can also help to improve your search engine rankings, as search engines like Google often give higher visibility to websites that use video.
Types of Social Media Videos
Here are five types of social media videos that businesses can use to reach and engage their audience:
Live videos: Live videos allow you to connect with your audience in real-time, which can be a powerful way to create a sense of authenticity and build trust. Live videos can be used to host webinars, Q&As, or other interactive content.
How-to videos: How-to videos are instructional videos that show viewers how to do something, such as use a product or complete a task. These types of videos can be very effective at demonstrating the value of your product or service and helping to build trust with your audience.
Explainer videos: Explainer videos are short, animated videos that explain a product, service, or concept in a simple and easy-to-understand way. These types of videos are often used to introduce new products or to explain complex ideas in a way that is accessible to a large audience.
Testimonial videos: Testimonial videos are video testimonials from satisfied customers. These types of videos can be effective at building trust and credibility for your business, as they provide social proof that your product or service is valuable.
Brand videos: Brand videos are videos that showcase your brand’s values, mission, and culture. These types of videos can help to build a stronger connection with your audience and make your brand more memorable.
7 Video Marketing Tips for Social Media
1. Focus Your Video Content on Teaching Something
Focus on content that teaches people something. How-to videos tend to get good engagement because they’re giving the audience a new skill. When your viewers feel like the time they spend on your video provides value to them, they’re more likely to watch the entire video and leave comments or share it with others.
– Rachel Reid, Subtl Beauty
2. Incentivize User Generated Content Video Reviews
Incentivize user action on social media through rewards and referral programs. Our rewards program awards points to users for various actions including creating image and video reviews for our products.
Most users online use these user-created videos and reviews to vet our business before making a purchase, so they significantly affect our conversions. We love seeing our customers share their unique perspectives and feedback while their content doubly acts as social proof for our brand.
– Shawn Munoz, Pure Relief
3. Avoid Posting YouTube Links With Your Video
To maximize the organic reach of your posts, upload the raw video file and share it as a native post that people can watch in their feeds. Social media managers often make the mistake of sharing YouTube links in their posts to boost their view count on the platform.
However, social media algorithms reward native video posts with more impressions. If your goal is to increase your YouTube views, cut a 30-second segment out of the full video, post that snippet natively, then link to the full video in the comments.
– John Butterworth, Viddyoze
4. Connect Better With Live Videos
Live videos are an excellent way to build brand awareness and connect with your audience on an intimate level. You can use them to answer questions, share news, or just chat with people in your industry. They allow you to show off your personality, which will help you build trust with your audience and engage them in your content. You can also reuse or repurpose your live session videos.
– Yoav Morder, Sonary
Let’s take a brief break to learn how to create social media videos from Jerry Potter.
5. Follow a Schedule
If you want to get the best out of video marketing, you need to have a schedule for uploading your content. It’s likely that you’ll meet one-time viewers. But many others that like your video content will expect more videos. If you can set a day and time for new content, they’ll know when to come to your page and interact with your latest videos.
– Mike Stuzzi, Mike Stuzzi
6. Improve Your Delivery With a Mini-Teleprompter
If you’re speaking on camera, invest in a small teleprompter. They are easy to use with an app on your phone and you’ll be amazed at how quickly you can get your videos recorded. Plus, the quality of your delivery is much improved since you can relax without trying to remember what you’re supposed to say.
– Susan Siravo, Susan Siravo Media
7. Use AI Tools for Efficient and Quality Videos
AI-powered platforms and tools provide users with an opportunity to create professional videos literally in minutes, edit them in seconds, and even voiceover in different languages. Moreover, it is possible to create your own AI digital twin (AI avatar) which works great for building a relationship with the audience and allows personalizing all videos without any hassle.
– Vitalii Romanchenko, Elai.io
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