7 WordPress Plugins to Improve Ecommerce Conversions

WordPress has long proved itself in the ecommerce industry by powering businesses like IKEA, Walmart, and Samsung. Its ease of use, scalability, and cost-effectiveness make it a great option for budding ecommerce stores.

One of its standout benefits is its vast plugin ecosystem, which allows businesses to tailor their online stores to their unique needs. While other CMS platforms, including legacy open-source systems like Drupal, offer some flexibility, they don’t match the extensive range of plugins available on WordPress.

Recognizing this, many ecommerce companies are choosing to migrate from Drupal to WordPress to harness these benefits. 

In this article, let’s look at seven WordPress plugins that help you boost your WordPress ecommerce conversion rates.

1. WooCommerce


WooCommerce is regarded as one of the must-have WordPress ecommerce plugins for providing all the tools you need to build your store on the open-source CMS. Its key features include:

  • Optimized Shopping Cart: Provides an enhanced shopping experience to help convert visitors into buyers.
  • Customizable Product Pages: Use modular product blocks to tailor your product listings in minutes.
  • Multiple Payment Gateways: Supports over 100+ payment methods, including Stripe, PayPal, and Square.
  • Built-in Tools for Business Operations: Manage everything from shipping to inventory with ease.

This WordPress plugin helps ecommerce businesses optimize their conversion rates by streamlining their operations, whether it is keeping track of inventory or adding new products to their catalog, within one comprehensive tool.

2. SellKit


SellKit is designed as a checkout optimizer for WooCommerce, aiming to drive more sales through sales funnels and dynamic discounts. Here are some of its standout features:

  • Sales Funnels: Create unlimited sales funnels to guide customers through the buying process.
  • Dynamic Discounts and Smart Coupons: Personalize discounts based on customer behavior to increase conversions.
  • Optimized Checkout: Streamline the checkout process with features like skip cart, autocomplete, and inline form validation.

SellKit focuses on removing the friction from the checkout process, making it easier for customers to complete their purchases. Offering targeted upsells and personalized discounts, it not only increases the average order value but also boosts the overall conversion rate for your ecommerce store.

3. Ecwid


Ecwid stands out as a powerful, easy-to-use ecommerce shopping cart plugin. It’s designed to make online selling hassle-free and efficient. Here are some of its key features:

  • Real-time Shipping Integrations: Automatically calculates shipping rates with major carriers like USPS, UPS, and FedEx.
  • Automated Taxes: Takes care of tax rate calculations for the US, Canada, and EU VAT.
  • Multi-Platform Selling: Seamlessly integrates with social media platforms like Facebook and Instagram.
  • Mobile Responsiveness: Your online store looks perfect on all devices, from smartphones to smart TVs.

Ecwid focuses on automating many aspects of the ecommerce process, from shipping to taxes, freeing you to focus on customer engagement and sales. Its multi-platform capabilities mean you can reach customers wherever they are, thereby increasing your conversion rates.

4. SendPulse


SendPulse Web Push is a unique WordPress plugin that allows you to engage your customers through instant web push notifications. These notifications can quickly inform your customers about new posts, sales, or other important events. You can look forward to features such as:

  • Browser Support: Compatible with Chrome, Firefox, and Opera on both HTTP and HTTPS sites.
  • Offline Notifications: Users will see your notifications as soon as they go online.
  • Personalization and Segmentation: Tailor notifications based on users’ location or other details.
  • A/B Testing: Optimize your campaigns by split-testing them to maximize click-through rates.

SendPulse is particularly effective in improving ecommerce conversion rates because it allows for real-time engagement with your customers. Its personalization and segmentation features ensure that the right message reaches the right person at the right time.

5. OptiMonk


OptiMonk is a conversion optimization toolset that’s perfect for marketers looking to boost sales without a steep learning curve. Whether you’re a newbie or a pro, OptiMonk has got you covered. Here are some of its standout features:

  • Smart Ecommerce Popups: Build your lists faster and decrease cart abandonment with over 300 pre-built templates.
  • Website Personalization: Tailor your website and campaign landing page messaging to different shopper segments. You can use website widgets.
  • Unique Discount Codes: Maximize your top offers by sending reminders and providing personalized product recommendations.
  • Easy-to-Use A/B Testing: Quickly set up, test, and compare popup and landing page performance.

OptiMonk excels in creating a personalized shopping experience for every visitor. Its smart popups and unique discount codes not only help in building your email lists but also in converting prospects into buyers.

6. WPFunnels


WPFunnels is a canvas-based drag-and-drop sales funnel builder designed to simplify and automate your sales process. It’s a complete solution that allows you to plan, design, and execute sales funnels without leaving your WordPress dashboard. 

Some of the features that will help you do that are:

  • Drag-and-Drop Canvas: Visually plan, design, and build your sales funnel flows.
  • Order Bump and Upsell Offers: Trigger one-click upsell offers after checkout and include order bumps at the checkout stage.
  • Conditional Redirection: Control the buyer’s journey through conditional redirection features.
  • Detailed Analytics: Get insights into every step of your funnel to make data-driven decisions.

WPFunnels is a comprehensive tool that helps you guide your prospects through engaging offers and triggers them to purchase more than they initially intended. It’s a one-stop solution for increasing your online sales revenue.

7. Sales Countdown Timer


Sales Countdown Timer is a versatile plugin that aims to create a sense of urgency among your customers. It’s a fantastic tool for boosting sales during promotional events or clearance sales. Here are some of its key features:

  • WooCommerce Countdown Timer: Display countdown timers on single product pages and the shop page to notify customers when sales end.
  • Position Flexibility: Choose where the countdown clock will appear, whether it’s before the product price, after the add-to-cart button, or even in the product picture.
  • Upcoming Sale Message: If you have a future sale, you can display an upcoming sale message to keep your customers in the loop.
  • Sale Progress Bar: Show a progress bar indicating how many products are left, creating an additional layer of urgency.

Sales Countdown Timer effectively taps into the psychology of urgency. By showing how much time is left for a sale or how many products are left in stock, it encourages customers to make quicker decisions.

Improve Your Ecommerce Conversions

From WooCommerce’s all-encompassing features to SellKit’s checkout optimization, each plugin offers unique advantages. Ecwid automates the taxing and shipping process, while SendPulse enables real-time customer engagement through web push notifications. Go ahead and take your pick, or pick them all.

About the Author

Carl Torrence is a Content Marketer at Marketing Digest. His core expertise lies in developing data-driven content for brands, SaaS businesses, and agencies. In his free time, he enjoys binge-watching time-travel movies and listening to Linkin Park and Coldplay albums. You can find him on Twitter and LinkedIn.