45% of shoppers wait for holiday sales to buy big-ticket items for oneself or household.
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Publication Title: 2020 Deloitte holiday retail survey: Reimagining traditions

Source Link:
https://www2.deloitte.com/content/dam/insights/us/articles/6890_holiday_retail/6890_2020-Deloitte-holiday-retail-survey.pdf

Publication Year: 2020