In three main cases, top-performing salespeople are more likely to consult data than their counterparts: evaluating patterns from closed-lost business (56%--45%), evaluating patterns from closed-won business (49%--40%), and selecting geolocations to target (41%--33%).
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Publication Title: The LinkedIn State of Sales Report 2020: U.S. Edition

Source Link:
https://business.linkedin.com/sales-solutions/b2b-sales-strategy-guides/the-state-of-sales-2020-report

Publication Year: 2020