When we asked what qualities buyers value in a sales professional, buyers ranked "trustworthy" as the No. 1 trait at 58%. Second was "transparency," a trait closely related to "trustworthy," at 37%.
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Publication Title: The State of Sales Report 2021

Source Link:
https://business.linkedin.com/sales-solutions/b2b-sales-strategy-guides/the-state-of-sales-2021-report

Publication Year: 2021