When B2B content marketers were asked what tools they/ their teams use while creating content: keyword research tools (78%) and editorial calendars (70%) topped the list.
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Publication Title: 11th Annual B2B Content Marketing: Benchmarks, Budgets, and Trends

Source Link:
https://contentmarketinginstitute.com/2020/09/b2b-industry-benchmarks-budgets-trends-research/

Publication Year: 2021