B2B content marketers said blog posts/short articles and virtual events/ webinars/online courses (both tied at 22%) produced the best overall content marketing results for their organization in the last 12 months.
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Publication Title: 11th Annual B2B Content Marketing: Benchmarks, Budgets, and Trends

Source Link:
https://contentmarketinginstitute.com/2020/09/b2b-industry-benchmarks-budgets-trends-research/

Publication Year: 2021