Of all the paid distribution channels they use, B2B content marketers said search engine marketing (SEM)/pay-per-click (33%) and social media advertising/promoted posts (29%) produced the best overall content marketing results for their organization in the last 12 months.
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Publication Title: 11th Annual B2B Content Marketing: Benchmarks, Budgets, and Trends

Source Link:
https://contentmarketinginstitute.com/2020/09/b2b-industry-benchmarks-budgets-trends-research/

Publication Year: 2021