24% of B2B content marketers said their organization had shifted traditional paid advertising dollars to content marketing in the last 12 months.
Copy Text

Publication Title: 11th Annual B2B Content Marketing: Benchmarks, Budgets, and Trends

Source Link:
https://contentmarketinginstitute.com/2020/09/b2b-industry-benchmarks-budgets-trends-research/

Publication Year: 2021