B2B content marketers who reported high levels of content marketing success (extremely/very successful) said the top two factors contributing to that success were the value their content provides (83%) and website changes (60%).
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Publication Title: 11th Annual B2B Content Marketing: Benchmarks, Budgets, and Trends

Source Link:
https://contentmarketinginstitute.com/2020/09/b2b-industry-benchmarks-budgets-trends-research/

Publication Year: 2021