B2B content marketers who reported high levels of content marketing success (extremely/very successful) said the top two factors contributing to that success were the value their content provides (83%) and website changes (60%).
Publication Title: 11th Annual B2B Content Marketing: Benchmarks, Budgets, and Trends
Source Link:
https://contentmarketinginstitute.com/2020/09/b2b-industry-benchmarks-budgets-trends-research/
Publication Year: 2021
