Of all the paid distribution channels they use, B2C content marketers said social media advertising/promoted posts (45%) and search engine marketing (SEM)/pay-per-click (31%) produced the best overall content marketing results for their organization in the last 12 months.
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Publication Title: 11th Annual B2C Content Marketing: Benchmarks, Budgets, and Trends

Source Link:
https://contentmarketinginstitute.com/2021/01/b2c-content-marketing-research-2021/

Publication Year: 2021