Of the B2C content marketers who use paid advertising on social media, the two platforms they use most often are Facebook (94%) and Instagram (58%).
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Publication Title: 11th Annual B2C Content Marketing: Benchmarks, Budgets, and Trends

Source Link:
https://contentmarketinginstitute.com/2021/01/b2c-content-marketing-research-2021/

Publication Year: 2021