B2C content marketers who reported high levels of content marketing success (extremely/very successful) said the top two factors contributing to that success were the value their content provides (77%) and website changes (59%).
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Publication Title: 11th Annual B2C Content Marketing: Benchmarks, Budgets, and Trends

Source Link:
https://contentmarketinginstitute.com/2021/01/b2c-content-marketing-research-2021/

Publication Year: 2021