Traditional retailers and brands were able to shift to an online market on a colossal scale -- taking over the format with all the power of the industry heavyweights -- to the point where nearly one in three (30%) Americans see no difference between buying from a DTC company and a traditional retailer.
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Publication Title: 2021 DTC Hype Report

Source Link:
https://go.scalefast.com/dtc-report-2021

Publication Year: 2021