54 percent of brands are investing in augmented and virtual reality (AR/VR) to help consumers visualize the look or use of a product or service remotely, independent of physical proximity.
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Publication Title: Experience 2030: The Future of Customer Experience is... NOW!

Source Link:
https://www.sas.com/en/whitepapers/futurum-experience-2030-110966.html

Publication Year: 2019