Of the 89 percent of individuals who use social media sites to text or share with friends on at least a monthly basis, 47 percent of those individuals considered this application or use of social media very important to them, with an additional 14 percent saying they couldn't live without it.
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Publication Title: Experience 2030: The Future of Customer Experience is... NOW!

Source Link:
https://www.sas.com/en/whitepapers/futurum-experience-2030-110966.html

Publication Year: 2019