In fact, 30% of digital retail senior leaders admitted that "executing quickly enough on marketing initiatives" was a top barrier to achieving their ecommerce marketing goals in 2018, and 42% expect this to be a barrier in 2019.
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Publication Title: How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital

Source Link:
https://go.oracle.com/LP=83058

Publication Year: 2019