In 2019, DTC brands are increasing their marketing budgets at a higher rate than incumbent retailers - 78% indicated that their 2019 budget is higher than the one they had in 2018. That's a dramatically higher rate than traditional retailers whose budgets increased (60%). Fewer DTC brands decreased their budgets as well: 7% compared to nearly 11% of traditional retailers.
Copy Text

Publication Title: How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital

Source Link:
https://go.oracle.com/LP=83058

Publication Year: 2019