In 2019, DTC brands are increasing their marketing budgets at a higher rate than incumbent retailers - 78% indicated that their 2019 budget is higher than the one they had in 2018. That's a dramatically higher rate than traditional retailers whose budgets increased (60%). Fewer DTC brands decreased their budgets as well: 7% compared to nearly 11% of traditional retailers.
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Publication Title: How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital

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Publication Year: 2019