Fueled by venture capital investment, these DTC brands have focused on growth vs profitability, which helps explain why the most common challenge for this particular group of brands is achieving profitability at scale (40% of DTC vs. 11% of incumbent brands).
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Publication Title: How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital

Source Link:
https://go.oracle.com/LP=83058

Publication Year: 2019