Because of their relatively young age as companies, digital-first DTC brands seem to be less constrained by some of the barriers that incumbent ecommerce brands face, such as aging technology systems (41% of traditional retailers vs. 7% of DTC brands).
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Publication Title: How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital

Source Link:
https://go.oracle.com/LP=83058

Publication Year: 2019