And as the expectations of ecommerce customers increase, marketing budgets are following suit: 65% of digital retail senior leaders said their 2019 budget increased over the previous year. Conversely, only 10% of marketers indicated that they are reducing budget.
Copy Text

Publication Title: How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital

Source Link:
https://go.oracle.com/LP=83058

Publication Year: 2019