Digital-first DTC brands are increasing their budgets equally (70%) between both acquisition marketing and retention/loyalty marketing. Conversely, traditional retailers are emphasizing acquisition marketing, with 77% of digital retail senior leaders increasing their acquisition budget compared to 64% of traditional retailers increasing their retention budget:
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Publication Title: How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital

Source Link:
https://go.oracle.com/LP=83058

Publication Year: 2019