As far as where digital retail leaders were less satisfied, 52% said unified customer data (e.g. a single view of the customer) performed below their expectations. Almost the same number had similar levels of dissatisfaction in personalization investments (51%).
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Publication Title: How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital

Source Link:
https://go.oracle.com/LP=83058

Publication Year: 2019