Forty-eight percent of sales roles respond that marketing and sales have not discussed or agreed on what the lead flow should be; 44% of marketing contacts agree. Only 8% of executive contacts are aware of a misalignment in this respect.
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Publication Title: 2018 Sales Enablement Benchmark Survey Report

Source Link:
https://www.refactoredmedia.com/connect/2018-sales-enablement-benchmark-survey-report

Publication Year: 2018