When asked how they first heard of a new product/brand, the three top answers from eCommerce shoppers were "I saw it at a retail store" (30%), "I saw it in a social media ad" (24%), and "I saw positive customer reviews about the product" (19%).
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Publication Title: Consumer Survey: How Shopper Behavior Is Changing

Source Link:
https://www.yotpo.com/consumer-survey-shopper-behavior/

Publication Year: 2020