Nearly 70% of eCommerce shoppers said that "getting discounts, coupons, or points towards the next purchase" would make them purchase directly from the brand -- instead of from a retailer -- if they were to buy the brand again.
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Publication Title: Consumer Survey: How Shopper Behavior Is Changing

Source Link:
https://www.yotpo.com/consumer-survey-shopper-behavior/

Publication Year: 2020