While one of the top challenges B2B marketers face with influencer marketing has been lack of budget (37%), overall, marketers are optimistic with the majority saying budgets will remain the same (42%) or increase (38%) over the next 12 months.
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Publication Title: 2020 State of B2B Influencer Marketing Research Report

Source Link:
https://www.toprankmarketing.com/get-the-2020-b2b-influencer-marketing-report/

Publication Year: 2020