When asked to rate their brand loyalty compared to one year ago, the number of consumers who rated themselves "more" brand loyal actually went up from 24.0% in 2019 to 26.4% in 2020.
Copy Text

Publication Title: The State of Brand Loyalty 2021: Global Consumer Survey

Source Link:
https://www.yotpo.com/blog/the-state-of-brand-loyalty-2021-global-consumer-survey/

Publication Year: 2020