When asked what they wanted out of a loyalty program, 60.1% of consumers said they wanted "early access to sales" (compared to 42.0% in 2019) and 50.8% said "early access to new products" (compared to 30.3% in 2019).
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Publication Title: The State of Brand Loyalty 2021: Global Consumer Survey

Source Link:
https://www.yotpo.com/blog/the-state-of-brand-loyalty-2021-global-consumer-survey/

Publication Year: 2020