The number of consumers who said they were loyal to "1 to 5 brands" went down from 2019 to 2020 (59.7% to 54.7%) as did the number of consumers claiming to be loyal to no brands at all (5.6% to 2.7%.)
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Publication Title: The State of Brand Loyalty 2021: Global Consumer Survey

Source Link:
https://www.yotpo.com/blog/the-state-of-brand-loyalty-2021-global-consumer-survey/

Publication Year: 2020