Those consumers claiming to be loyal to "6 to 10 brands" went up from 2019 to 2020 (26.2% to 31.1%), as did those loyal to "11 to 20 brands" (6.2% to 8.0%), and "20+ brands" (2.5% to 3.6%).
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Publication Title: The State of Brand Loyalty 2021: Global Consumer Survey

Source Link:
https://www.yotpo.com/blog/the-state-of-brand-loyalty-2021-global-consumer-survey/

Publication Year: 2020