When asked what sort of actions they would be willing to take for brands they're loyal to, nearly 68% of consumers in 2020 said they'd join the brand's loyalty or VIP program, up from 59.8% in 2019.
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Publication Title: The State of Brand Loyalty 2021: Global Consumer Survey

Source Link:
https://www.yotpo.com/blog/the-state-of-brand-loyalty-2021-global-consumer-survey/

Publication Year: 2020