Consumers willing to spend more on a brand if even cheaper options existed skyrocketed from 34.5% in 2019 to 56% in 2020.
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Publication Title: The State of Brand Loyalty 2021: Global Consumer Survey

Source Link:
https://www.yotpo.com/blog/the-state-of-brand-loyalty-2021-global-consumer-survey/

Publication Year: 2020