Behavior detection is only used by a minority of organizations (47%), but a majority see it as a 'very effective' tool (60%). This would suggest the 17% of organizations that are not even planning to adopt behavior detection are missing a trick. The technology is a real-time warning system, alerting teams to quirks in user behavior such as abnormal levels of clicking or scrolling.
Publication Title: The State of Digital Experience and Conversion Optimization in 2020
Publication Year: 2020