Only 35% of marketers said that understanding the ROI of their campaigns is "Very Important" or "Extremely Important".
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Publication Title: Not Another State of Marketing Report

Source Link:
https://cdn2.hubspot.net/hubfs/53/tools/state-of-marketing/PDFs/Not%20Another%20State%20of%20Marketing%20Report%20-%20Web%20Version.pdf

Publication Year: 2020