While increasing engagement is a top challenge to email marketing success for half (50%) of marketing influencers, increasing lead generation and conversions and improving list data quality are the next most critical challenges for 42%, 40% and 38%, respectively.
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Publication Title: Strategies, Tactics & Trends for Email Marketing Survey Summary Report

Source Link:
https://research.ascend2.com/2019-email-marketing-strategies/

Publication Year: 2019