When it comes to getting products to consumers, the largest hurdle for eCommerce companies is still shipping and logistics (23%), followed by lack of data or analytics for international customers (13%) and cost of expansion (12%).
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Publication Title: Visa Global Merchant eCommerce Study

Source Link:
https://usa.visa.com/dam/VCOM/regional/na/us/visa-everywhere/documents/merchant-cross-border-study.pdf

Publication Year: 2019