The vast majority (86%) of eCommerce companies who made sales in Q4 of 2018 made more than a quarter of their annual revenues during that period, demonstrating that holiday time is critical for eCommerce businesses.
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Publication Title: Visa Global Merchant eCommerce Study

Source Link:
https://usa.visa.com/dam/VCOM/regional/na/us/visa-everywhere/documents/merchant-cross-border-study.pdf

Publication Year: 2019