For eCommerce companies expanding into foreign markets, key barriers to entry include shipping and logistics issues (42%) and difficulty accepting and processing foreign transactions (37%). Tied for the third spot are legal and trade issues (33%) and limited marketing resources (33%).
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Publication Title: Visa Global Merchant eCommerce Study

Source Link:
https://usa.visa.com/dam/VCOM/regional/na/us/visa-everywhere/documents/merchant-cross-border-study.pdf

Publication Year: 2019