A marketer is searching for information on “how to run Pinterest ads” and lands on a 2,000-word blog post. They want a quick read. So, would they spend time reading it or skimming through it?
Probably, the latter.
On the flip side, if they land on a podcast that answers their question in less than 5 minutes, they would want to invest their time listening rather than reading a long-form blog post.
Podcasts have been a breathing storm in the past years for binge-listeners. The Infinite Dial 2022 report found that 62% of those age 12+ in the U.S. (an estimated 177 million people) have ever listened to a podcast, up from 57% last year.
But navigating through the noise of multiple podcasts could leave you confused. So, we have curated a few podcasts for content marketers (just like you!). But first…
Why Content Marketers Should Listen to Podcasts
Get latest industry trends: Stay informed about developments in your industry, including marketing activities in the content marketing space.
Learn from experts: Many podcasts feature interviews with experts who share their insights and experiences on a wide range of topics related to content marketing.
Generate ideas for new content: Listening to podcasts can spark ideas for new content that you can create for your audience and educate your content teams.
Improve your skills: You can learn new techniques and approaches that can help you create more effective content and expand your content creation skills—valuable insights you need.
Network with industry experts: Many podcasts host live events or offer opportunities to connect with other professionals in the content marketing field. You can build relationships and expand your network.
Content Marketing Podcasts to Level Up Your Skills
1. Modern Day Marketer
Modern Day Marketer by Brett McGrath shows us everything a B2B marketer needs in today’s world. Whether you are looking for the nitty-gritty of building a SaaS brand or a freemium product, Brett has covered it all.
Frequency: 6-9 episodes per month
Duration: 23-50 minutes
Recommended Podcast Episodes:
2. This Old Marketing
This Old Marketing is co-hosted by content marketing experts Joe Pulizzi and Robert Rose. While listening to this podcast, you’ll take away education or entertainment. This podcast is an audio repository of content marketing, social media strategies, content acquisition, and media companies.
Frequency: 4-5 episodes per month
Duration: 60 minutes
Recommended Podcast Episodes:
3. Actionable Marketing Podcast
Actionable Marketing Podcast is a Coschedule run marketing podcast that features actionable advice and strategies.
From writing an actionable blog to various SEO techniques, you’ll find a plethora of knowledge. Some known faces include Rand Fishkin from SparkToro, Brian Dean from Backlinko, and Julia McCoy from Express Writers.
Frequency: 2-4 episodes per month
Duration: 22-60 minutes
Recommended Podcast Episodes:
4. State of Demand Gen
Do you know the best part of brand podcasts? They bring you the inside scoop of what worked for them and break it down for you to implement. State of Demand Gen is one such expert fuelled podcast by Refine Labs. They bring interviews and fireside chats from the best B2B experts and educate you on the best marketing practices.
Frequency: 8-12 episodes per month
Duration: 22-90 minutes
Recommended Podcast Episodes:
5. The Prof G Pod
The Prof G Pod is hosted by best-selling author, professor, and entrepreneur Scott Galloway with a thoughtful perspective to pick his marketing brains and help shape yours. What’s interesting is Scott answers the questions from his audience and creates user-generated content. You’ll learn about the ongoing innovative economy and dive into the business world.
Frequency: 4 episodes per month
Duration: 15-60 minutes
Recommended Podcast Episodes:
6. Voices of Search
Voices of Search Podcast is a data-driven marketing podcast to help listeners navigate the world of SEO. It covers everything from content to B2B business and marketing. Run by Benjamin Shapiro, this podcast features expert guests from VPs of marketing to founders who have been in practice for several years.
Frequency: 20-25 episodes per month
Duration: 10-25 minutes
Recommended Podcast Episodes:
7. The Savvy Social Podcast
The Savvy Social Podcast is run by a social media strategist Andrea Jones. She breaks down social media marketing for entrepreneurs who want to make it in the online world. She talks about all things social media like Pinterest marketing, building Instagram communities, and social selling on LinkedIn.
Frequency: 4 episodes per month
Duration: 12-50 minutes
Recommended Podcast Episodes:
8. B2B Better
B2B Better podcast is exactly what the name says. Run by a B2B marketer Jason Bradwell, the podcast features marketing giants like Marc Thomas and Amanda Natividad.
Some fireside chats highlight new funding rounds, product launches, and pivots in response to market trends. Jason breaks down actionable strategies with the guests who have seen and experimented with these strategies.
Frequency: 1-3 episodes per month
Duration: 30-50 minutes
9. The Influencer Podcast
The Influencer Podcast is a resource for influencers or creators wanting a jumpstart into branding, influence, and marketing. Hosted by business owner Julie Solomon, this podcast dives into branding, influence, and email marketing. It also talks about the life skills and mindset shifts you need in the influencer hustle.
Frequency: 5 episodes per month
Duration: 10-50 minutes
Recommended Podcast Episodes:
Listen to Your New Favorite Podcast
Ready to binge-listen? These 9 podcasts are the sure-shot way to fire up your marketing Einstein. Whether you want to understand the nooks of social media or skyrocket your content efforts, these podcasts will help you level up your game.
About the Author
Nidhi is a freelance writer for SaaS and eCommerce brands, specializing in creating long-form blogs and ghostwriting LinkedIn content for founders. When she is not working, you’ll find her exploring new calligraphy scripts. Follow Nidhi on Twitter @nidhiikala.
