Small businesses consider video a valuable tool for increasing traffic, leads, and sales. So much so that 92% of marketers say they get good ROI from video content.
Promotional videos showcase your brand and build awareness around your products. Plus, they let customers know what to expect from your company, whether it’s better customer service or higher-quality goods.
In this article, we’ll discuss why promotional videos are effective at helping boost sales, how to use video marketing to engage customers, and the best practices for using promotional videos in your business.
Benefits of Promotional Videos
If you’re a small business owner, there’s no question that videos should be part of your marketing strategy. Here are some reasons why promotional videos are becoming more beneficial.
Engage Customers With Visual Storytelling
People pay more attention to what they see than hear or read. In fact, Wyzowl cited that consumers prefer watching a video over reading about products 66% of the time. Visuals are easier to understand, so businesses must create effective promotional videos to convey their message.
Create an Emotional Connection With Your Brand
Humans are wired to connect through emotion rather than logic. People get excited when we see something funny or feel compassion when we see someone in pain. The same principle applies to marketing. Promotional videos help you tell a story, making it easier for customers to connect with your brand and buy from you again.
Demonstrate Product Features and Benefits
Promotional videos are also ideal for explaining how a product works and why it’s different from the competition. This way, you can stand out from the crowd and persuade customers to buy from you instead.
Drive Sales and Grow Revenue
89% of people say watching a video has convinced them to buy a product. This is especially true if you have a product that’s difficult to explain in words. Promotional videos can help bring your brand’s story to life and show how it benefits consumers.
How to Use Video to Engage Your Customers
Videos can increase conversion rates and brand awareness, but only if you use them with an intended goal. Here are some tips for making the most of video for your small business.
Create Personal Videos to Communicate With Customers
Personal videos tell stories about the values behind your business, building trust among potential customers. By creating videos that show your customers you care about them and their needs, you’ll build loyalty.
Make How-to Videos for YouTube
How-to videos are your best bet for showing off the benefits of a product and helping customers decide if it’s right for them. For example, if you’re selling fitness equipment, film someone using it in real-life and explain how it can help the viewers stay in shape. Be as detailed as possible and demonstrate the product’s features and outcomes.
Broadcast Live Videos to Interact With Followers
Use live streaming to interact with customers and followers in real time. This is great for Q&As, product demonstrations, or just hanging out with your audience for fun. When you live stream, you must have a good internet connection, camera, and audio equipment to ensure that your video is high-quality.
Types of Videos You Can Use to Promote Your Brand
There are many different types of promotional videos you can create. Let’s look at some of the most popular.
Product videos give potential customers a visual overview of your product, how it works, and why they should buy it. You can use this video to promote new products and seasonal offers to drive sales.
These short films capture the highlights of your social events and showcase the experience for those who couldn’t attend. You can also use this video to promote upcoming business events, such as your annual conference or trade show, so people know what to expect when they arrive.
Explainer videos provide an easy-to-understand overview of your brand or product through animation or live action. They’re often used as promotional tools for small businesses with complex products requiring much explanation.
Testimonial videos feature your clients talking about how you helped them. They’re an effective way to show potential customers that you’re an expert in your field. When compiling testimonials, ensure that your clients are genuine when talking about their experience in a positive light and aren’t simply saying what you want them to say.
Best Practices for Creating Effective Promotional Videos
Keep Your Video Short
A good rule of thumb is to keep your promotional video under 60 seconds, with the first 15 seconds containing your hook. If you have a lot to say, break it up into shorter videos instead of cramming it all into one.
Use High-Quality Video Production
The quality of your video is just as important as the message itself, so invest in a professional video editor. You can also hire a freelance videographer on sites like Upwork or Freelancer.
Consider Using Humor
Depending on your brand’s personality, humor is a powerful way of evoking an emotional connection with your audience. A meme maker is an effective way to incorporate this feeling into your video.
Incorporate a CTA
Be sure to include a clear call-to-action at the end of your video, so viewers know exactly what you want them to do next. It can be as simple as asking them to “Click here” or “Get your free trial.”
Use Promotional Videos to Boost Your Sales
Promotional videos help you connect with customers and earn more sales. They’re a powerful tool for small businesses, and you can use them in many ways, including showcasing new products and introducing your brand to new audiences.
About the Author
Jephonie Villegas is an outreach specialist for VEED with over 10 years of experience in content writing and management. She has a strong knowledge of digital technologies and is passionate about new trends in the field. You can connect with her on LinkedIn.